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Research papers

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Emil Baschnonga, Georgette Lubbock
January 25, 1984
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Citation

Baschnonga and Lubbock (1984a, January 25). The changing information needs of the business community. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-changing-information-needs-of-the-business-community